The Star Sydney spearheads the newest unique venue – the red carpet

Providing a money-can’t-buy experience for guests and celebrities alike, The Star, Sydney’s premier events and entertainment destination has transformed the VIP red carpet from an ordinary procession into an experiential event experience in its own right.

With its large entry area facing Pirrama Rd, Pyrmont, event producers are using The Star’s red carpet space as another component to their event production. Spearheading the trend, the 2015 ARIA Awards, held Thursday 26 November, revealed the full capabilities of The Star’s red carpet offering.

With an impressive podium erected on the David Jones sponsored red carpet, former X Factor contestant and nominee for ARIA Song of the Year Nathaniel, took to the stage to belt out his hit ‘Live Louder’ in front of a frenzied audience of admirers. The red carpet had performances, media interviews, two huge media walls, seating for fans, designated media and VIP viewing areas, an impressive 83m long red carpet and a custom built stage that was sponsored by The Star.

A full media pack lined the unique event area, which offered VIPs several opportunities to engage with media and fans on the walk through to the Event Centre.

Jayson Heron, Director of Sales at The Star Sydney, said the red carpet treatment at The Star extends well beyond its physical manifestation.

“Instantly recognisable throughout the world and synonymous with prestige, glamour and celebrity, the red carpet is one of Sydney’s hottest pieces of real estate. We’re seeing a massive trend towards red carpets being managed as an event in their own right and the ARIAs was a stunning example of that.

“The Star’s red carpet is popular with event producers as it encompasses a massive street level area which gives them a lot of options for pre-press opportunities, public engagement and sponsorships, all with the Sydney Harbour in the background,” said Mr Heron.

Due to The Star’s advanced audio visual technology and capability, it is becoming a favourite destination for live streaming. At the ARIAs, Network Ten captured the glamour of the David Jones red carpet, turning it into a 30 minute prime time segment, while viewers at home could tune in live to the webcast.

Taking full advantage of The Star’s integrated offering, on Monday 28 September, 750 of the NRL community’s elite gather to celebrate the Dally M’s at the Event Centre. Making use of the complex’s luxury accommodation offering, rooms in The Darling hotel were transformed into Dally M Styling Suites for use by the wives and girlfriends to prepare. VIPs then made their glamorous arrival at the main event in front of the massive media pack who lined the red carpet entrance.

Another way the red carpet has been used uniquely was at the launch of Matilda the Musical at The Star’s Lyric Theatre on Thursday 20 August. This time VIPs enjoyed an interior red carpet experience, by traversing a carpet that snaked from street level to the theatre inside. Hollywood A-listers Joel Edgerton and Rachel Griffiths were joined by Tim Minchin, Rob Mills, Richard Wilkins, Sonia Kruger, Kerri-Anne Kennerley, and Lisa Wilkinson. Eager to catch a glimpse of the celebrity arrivals, fans lined the red carpet, watching as their favourite celebs were snapped in front of the media wall.

“The integrated nature of red carpet events at The Star truly captures a unique, world class experience that delivers results time and time again for fans, media, attendees and of course, our clients. It’s a winning combination of superior venues, class leading audiovisual production, highly skilled banquet teams and exemplary accommodation, all within the one integrated resort,” said Mr Heron.

The Star Scores as the Home of the Sporting Gala

Leading sporting codes have chosen The Star Sydney to support the delivery of their gala events and award ceremonies over the past two months, including the popular Sydney Swans Club Champion Dinner, the renowned NSW Rugby League Brad Fittler Medal and the glitzy NRL Dally M Awards.

Jayson Heron, Director of Sales at The Star said Sydney’s premier events and entertainment destination is proud to play a part in recognising sport at the top of its level with the hospitality and event management of his award winning team.

“As a nation star struck by sporting heroes and comprised of avid viewers and participants in a vast range of sporting disciplines; formal award galas are one of the best ways to acknowledge the efforts of our country’s top athletes, and The Star is proud to be a supporting partner in doing so,” said Mr Heron.

Such events included the 2015 Sydney Swans Club Champion Dinner on Friday 9 October, where the much lauded Bob Skilton Medalist was awarded during a luxe gala dinner. Veteran players Rhyce Shaw and Adam Goodes addressed the audience, ascending the Event Centre stage for the final time as Swans players, while the 700 guests enjoyed a gourmet three-course dinner.

The who’s who of New South Wales Rugby League descended on The Star Event Centre for the annual Brad Fittler Medal on Monday 14 September. Rugby league royalty attended the exclusive black-tie occasion to celebrate the state’s best players, with Blues full-back, Josh Dugan claiming the 2015 Brad Fittler Medal in front of 650 attendees.

The evening’s proceedings celebrated The Star’s three-year partnership as an official partner and home of NSW Rugby League and the NSW VB Blues.

On Monday 28 September, 750 high profile members of the NRL community celebrated the Dally M’s at the Event Centre. Making use of the complex’s luxury accommodation offering, suites in The Darling hotel were transformed into Dally M Styling Suites for use by the wives and girlfriends to prepare. VIPs then made their glamorous arrival at the main event in front of the massive media pack who lined the red carpet entrance on Pirrama Rd at The Star.

Mr Heron said that The Star Event Centre is the venue of choice for sporting gala events due to the venue’s flexibility and advanced technical offering for award dinners, including a huge and highly versatile LED wall, superior AV and technology and the ability to consistently produce restaurant quality cuisine.

“These gala events offer the opportunity to celebrate our high-achieving sportspeople and The Star is proud to be the venue this industry turns to when they need a venue that’s versatile, elegant, and technologically advanced,” said Mr Heron.