Event Case Study: Emerald Ball ups the ante

Emerald Ball 2015 - The Star Event Centre 4
Emerald Ball 2015 – The Star Event Centre

NAME: Emerald Ball

TYPE: Charity gala dinner

CLIENT: Kids Rehab at The Children’s Hospital at Westmead

PAX: 850 guests

EVENT OVERVIEW:

For the third year in a row, the highly anticipated Emerald Ball was held at The Star Event Centre on Saturday 30 May 2015. The Star and Emerald Ball team worked hand-in-hand throughout the entire event production process sharing ideas, providing support and offering AV production expertise.

The sold out 2015 event hosted more than 850 guests in the Event Centre for an evening of an emerald themed room with superb entertainment which showcased the venue’s state of the art facilities – all lauded by the Emerald Ball team and attendees, as well as presenters and performers alike.

Guests enjoyed an array of fine cuisine including citrus cured Tasmanian salmon and braised beef short rib for entrée, slow roasted corn-fed chicken breast and beef tenderloin for main, followed by a sensational milk chocolate passion fruit delice for dessert.

Entertainment acts took to the stage seamlessly, thanks to The Star’s exemplary technical and AV offering. Performers included rock legend Jimmy Barnes, platinum award-winning artist Alex Lloyd and comedian Tom Gleeson, while the ever-funny Vince Sorrenti handled the MC duties.

Many of the international and interstate guests traveling to Sydney specifically for the event stayed at The Star’s onsite luxury accommodation, The Darling and Astral Towers & Residences.

The 2015 event was an overwhelming success, well exceeding the fundraising target set by the client and breaking the previous years’ record by achieving a net profit of $685,000.

SPECIAL TOUCHES:

The continued success and growth of the Emerald Ball forced event organisers in 2013 to source a new, bigger and better venue that could accommodate all their needs with flexibility, flair and efficiency. With few event spaces in Sydney able to accommodate this request and after extensive location scouting, it was decided that The Star Event Centre was ideal; offering a generously sized venue as well as onsite accommodation for guests travelling from interstate, an absolutely essential component to the successful execution of the Emerald Ball.

This year, the foyer of the Event Centre was used to host the silent auction and provide guests with refreshments prior to the evening kicking off. In addition guests were able to take in the Sydney skyline view from Sky Terrace that was reserved exclusively for Emerald Ball attendees.

OVERCOMING CHALLENGES:

Due to the charitable nature of the event, The Star event team and the Emerald Ball organising committee worked together to find a solution that would not only wow attendees but allow for the greatest fundraising opportunities possible. This meant that it was imperative to keep costs as low as possible while still creating a lively and enjoyable event for attendees, with flawless technical production, delicious food and beverage for 850 guests in a banquet setting, plus an array of spectacular entertainment.

The detailed communication and event briefs set up by The Star prior to the event worked flawlessly, giving the client peace of mind that all parties were aware of their roles and minimising risk.

The Star and Emerald Ball’s mutual dedication, commitment and investment in producing first class events is key to their continued relationship, with Emerald Ball already booked to take place again at The Star Event Centre for a fourth year in a row in 2016.

CLIENT’S COMMENT:

“We have a great partnership with The Star and are both equally dedicated in our commitment to producing first class events! This mutual respect and shared vision are the key ingredients to both our success. We would like to sincerely thank The Star for helping us host a spectacular night inclusive of superb cuisine, first class production and phenomenal service. I have no doubt the 2016 Emerald Ball on Saturday 21 May at The Star Event Centre, will be another blockbuster event!”

Tess Assaad, Event Manger, Emerald Ball

Images
Photo credit: Pat Brunet / Event Photos Australia

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