The Star, Sydney’s premier events and entertainment destination, hosted the widely coveted Australian Subscription Television and Radio Association (ASTRA) Awards on Thursday 12 March; the first in a three year event partnership between the association and The Star.
The awards program kicked off with a nomination event on Tuesday 10 February at The Star Event Centre, prior to the major awards gala which welcomed over 800 guests including American E! News host, Giuliana Rancic who was flown in to host the prestigious awards.
Greg Hawkins, Managing Director of The Star was thrilled to welcome the ASTRA Awards to The Star Event Centre and said he was looking forward to a very rewarding partnership over the next three years.
“We are committed to bolstering Sydney’s reputation as a premier destination for gala events and we know the work of the team behind the Event Centre is on show for the industry and the country to see.
“Our world class technical capabilities combined with our ability to deliver first-class gala events means we make for a great destination to deliver a glittering red carpet and awards celebration.” said Mr Hawkins.
Andrew Maiden, CEO of ASTRA was excited to commence the new partnership with The Star.
“ASTRA is delighted to be partnering with The Star, which was a superb venue to host the largest-ever ASTRA Awards marking subscription television’s 20th anniversary, in which we saw many stars and leaders from the industry brought together for one great night,” said Mr Maiden.
The Star welcomed celebrities and VIPs who walked down the 40 metre red carpet, which was heavily lined with media. Pre and post the awards ceremony, guests were served a range of premium canapés along with a dessert and lolly bar. The event generated a great buzz across social media with 51 million impressions recorded on Twitter and the #ASTRAs trended number one nationally for three hours, making it the most social ASTRAs to date.
The Star’s variety of event spaces catered to the needs of the association, hosting VIP and media functions on-site and offering broadcast capabilities for Foxtel and the media in attendance. After all the formalities, the guests celebrated well into the night at the official after party held on Sky Terrace.
The big winners of the night included the television show Wentworth which won most outstanding Australian drama and lead star Danielle Cormack won most outstanding performance by an actor – female. Sky News Australia took home the top honour of the night, the coveted Channel of the Year award, and Arena took out the Channel Achievement Award. A new award – the Industry Contribution Award – was presented to Brian Walsh, Foxtel’s Executive Director of Television.
The who’s who of the small screen in attendance included Jennifer Hawkins, Eddie McGuire, Antonia Kidman, Noni Hazlehurst, Don Hany, Real Housewives of Melbourne and the cast of judges from Australia’s Next Top Model. In addition Abby Lee Miller and her cast of dancers from hit series Dance Moms visited from the US.