Case Study: The World Business Forum (WBF)



Being held for the first time in Australia in May 2014, the World Business Forum offered business leaders the opportunity to hear influential minds and legendary CEOs discuss global issues and trends.

The Star Event Centre was selected to be the venue for the inaugural Australian conference, hosting the largest collection of senior executives for an event of its type. The impressive lineup of speakers included the former Director of Marketing of Facebook, Randi Zuckerberg, The Hon. John Howard and Professor Michael Porter of the Harvard Business School.

The Event Centre was at full capacity, set theatre style for the 1,750 attendees plus all four suites on level 5 were in action for VIPs and corporate sponsors. Breakout spaces in the foyer of the Event Centre and on Sky Terrace featured eight sponsor stands of varying sizes and food stations showcasing Australia’s freshest cuisine like QLD Spanner Crab meat and avocado brioche.

Speakers, VIPs and sponsors enjoyed a three course lunch in The Attic in the Event Centre, and at Bistro 80, whilst other guests ventured throughout the property to dine and hold meetings at signature restaurants including Balla, BLACK by ezard and Sokyo and in The Star’s own food court.

Volunteers from a hotel management school were recruited to direct guests internally and externally to the property assisting with traffic flow.

Aware that time is an executive’s most precious commodity, The Star meticulously planned the two-day event for all guests, from the speedy registration process onsite and clear signage, to the prompt catering at all tea breaks and flawless VIP management; a seamless and memorable experience was had by all.

In addition, custom menus were implemented across the property ensuring World Business Forum attendees’ lunch breaks were well timed and afternoon sessions could get underway on schedule.

Impressing all guests, Sydney put on an absolutely stunning couple of days of weather which allowed guests to utilise Sky Terrace for all morning and afternoon tea breaks, avoiding the need for well-established wet weather plans.

The 2014 conference offered accommodation across The Star’s two hotels to delegates. Responding to attendees’ desire to stay on site, for the 2015 conference, The Star has partnered with their client offering a discount code for accommodation at both The Darling and Astral Towers and Residences.

The 2014 World Business Forum was a major success, and has chosen to hold the 2015 conference at the same venue – The Star – for the second consecutive year, 27 – 28 May 2015.

The 2015 conference was another outstanding event that featured a stellar line up of speakers including Lynda Gratton, Professor at the London Business School, Steve Wozniak, the pioneer who co-founded Apple and Ben Bernanke, two-term Chairman of the Federal Reserve System.

“The launch of the World Business Forum Sydney last year was a huge success with 2173 senior-level executives in attendance – Australia’s largest business management event. 

The Star were instrumental in the planning and delivery of the Forum to ensure we exceeded expectations for both executives and sponsors. This was definitely achieved, as 100% of all executives surveyed mentioned that they would return again. 

We look forward to working with the team at The Star again on the World Business Forum Sydney 2015 which will be held on 27th & 28th May. “

Malisa Mlinaric, Sales Director, Business Executive Education Global

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s