NEWS: The Star entices AIME delegates with extraordinary giveaway

1614i-300x250_3The Star will be making their mark at the annual Asia-Pacific Incentives and Meetings Expo (AIME), on the 24th and 25th February 2015, with an extravagant giveaway sure to entice delegates from all over the globe.

Whilst showcasing The Star’s versatile and flexible Event Centre at AIME, the events team will be giving away over $10,000 worth of prizes including accommodation at The Star’s luxurious five star hotel, The Darling.

The lucky winner of the top prize will be awarded an extravagant night’s accommodation in a Penthouse at The Darling where every whim is catered to. This will be just a taster of The Darling Penthouse package, which is also now available to book at The Star. It includes two luxuriously soft bathrobes and slippers, 24/7 butler service, $500 mini bar tab, garment pressing, Wi-Fi, late checkout, a spa voucher for the exclusive Spa at The Darling worth $500, a food and beverage allowance up to $500 for The Star’s renowned in-house signature restaurants, flights from any Australian capital city to Sydney and limousine transfer.

The winner of the second prize will receive two nights’ accommodation at The Darling in a standard king room, including floor-to-ceiling glass windows, Egyptian cotton linen, rain showerheads and The Darling’s exclusive Control Four Integrated System offering complete control of the room from the faucets to blinds at the push of a button. The second prize also entails a morning at Sokyo to sample the recently launched and delectable new breakfast options, plus valet parking.

The third prize winner will take out a $300 voucher for The Spa Darling Spa to spend on any of the many luxurious treats on offer.

Visit the team at The Star’s stand (#C710) at AIME and learn all about the generous capacities for every event type the Event Centre can cater for and go into the draw for your chance to win one of the fabulous prizes. Terms and conditions apply, click here.

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Case Study: How The Star made the 2014 ARIAs rock!

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PLANNING AND PREPARATION

A dedicated team of event pros took over 10 months to perfectly align every element for the audience of 1300 on site and over half a million people watching via the live broadcast.

In the final weeks leading up to the big night stakeholders attended daily meetings to confirm all details and International megastars even sent their security teams to The Star prior to the show to ensure processes, management plans and security were of the highest level.

THE BIG EVENT

It was hands on for seven members of The Star’s event team to ensure a secure, coordinated delivery.

Limousines transported guests past screaming fans from The Darling to the other side of The Star to the waiting media pack. Once inside the Event Centre foyer, media were accommodated in The Attic with full broadcast support and a featured sponsor wall.

The Event Centre held 1068 chairs set theatre-style; the stage protruded into the audience and around two sections of the flat floor holding mosh pits for ticket holders.

Guests dined on a selection of gourmet international flavours at food stations set in the foyer, including grilled salmon teriyaki nigiri, pulled pork tacos and Turkish delight; delicately prepared by the Event Centre’s culinary team.

TECHNICAL BRILLIANCE

Incorporating over 500 lighting fixtures, eight bands with up to 56 inputs each and over 50 rigged points and motors – over 550 audio-visual man hours went into the event.

The audio accurately accommodated all styles of music from the Melbourne SKA Orchestra to Hilltop Hoods. Home to the largest in-house hi-res LED screen in any event space in Sydney, The Star’s 5mm pitch LED was used in two modes; one as the back drop of the main presenters and performers on stage, and the other as a major graphic illumination of the award winners.

USE OF EVENT SPACES

The Star’s newest restaurant, Pizzaperta hosted 80 VIPs who had front row red-carpet seats, including a performance by Justice Crew. Stars prepared at The Darling hotel, and mingled in Sokyo Bar before being chauffeured to the red carpet.

Internationally acclaimed nightclub Marquee held 350 guests for the Chairman’s Cocktail event, and then hosted the invitation-only official after party. Bistro 80 held a masterclass for 200 attendees and hosted media prior to the show. Rock Lily held the general admission after party with a performance by the Melbourne SKA Orchestra.

BUMPING OUT

Within seven hours, all staging, additional technical equipment, broadcast equipment and décor were moved to the loading dock in time for the next event to bump in at 6am for a gala dinner.

Case Study: Tesla’s Australian Launch Event

TESLA_240The Star Event Centre was selected by Tesla as the venue partner for their Australian debut at a launch event for 530 guests.

To maximise exposure of the vehicles for all guests, nine vehicles were brought into the Event Centre; five cars were installed at the back of the Event Centre, one car on a podium in the middle of the flat floor, three cars on the stage and one car in the foyer. This was the largest number of cars to ever be brought into the Event Centre.

The relationship between Tesla and The Star commenced in May 2014 when The Star was the official venue for the nation’s first Tesla test drives. The entertainment complex’s underground car park also hosts 5 Tesla supercharging stations.

The Star’s team worked to ensure the pivotal event in the carmakers history ran as seamlessly as Tesla’s pioneering vehicles. Given the tight time constraints, it was imperative that all stakeholders were brought together through active communication channels in order to bring this event to life.

The gala launch event saw the first nine Model S electric vehicles delivered to the company’s signature customers – the first Australian consumers to receive the impressive cars. Prior to the official launch, guests were treated to canapés and drinks on Sky Terrace before being taken into the Event Centre for the grand unveiling.

The sheer number of vehicles required in the space presented an interesting challenge for The Star team. Flatbed tilt trays and trucks brought the cars to the Event Centre, they were then driven off the trucks, into the enormous lift and brought up to the Event Centre’s stage. The cars were then driven into position on the flat floor via a custom built ramp.

Custom circular drapes were used to reveal the cars atop the podiums, with Sneaky Sound System having the top honour of pulling back the curtain and launching the brand’s arrival in Australia.

“Thank you and the team for all your hard work and support on this event. We could not have done it without you.” – Vanessa Ronan-Pearce, Producer, George P. Johnson

“The client was super happy and the venue looked amazing. Appreciate all your help with it all.” – Ben Creasey, Project Director, George P. Johnson Experience Marketing

Meet The Team

Ashleigh Taylor, Sales Manager
Ashleigh Taylor, Sales Manager

Ashleigh Taylor, The Star, appointed as chair of EEAA’s Young Stars Committee

Ashleigh Taylor, Sales Manager at The Star, has been appointed chairperson of the Exhibition and Events Association of Australasia (EEAA) Young Stars Committee at the EEAA Conference in Melbourne, 20 November 2014.

The Young Stars Committee program aims to build a community for under 35 year olds in the Association; giving young people a bigger voice in the industry, and a platform to share their views, ideas and experiences.

Succeeding Brad Booth – Moreton Hire, Mrs Taylor’s appointment demonstrates The Star’s ongoing commitment to nurturing young talent, and fostering their growth for the betterment of the industry.

Ecstatic to hear the news, Mrs Taylor feels honoured to have been given this opportunity to have an active presence in the events industry, to not only have a voice but an ability to ensure its continued growth.

“Young and aspiring event professionals are the future of the events industry; I, myself am passionate about creating the pathway for my fellow peers and future generations alike, to ensure we are creating an aspirational forum for future business leaders to become a part of,” said Mrs Taylor.

Rounding out The Star’s involvement with other youth industry bodies, Alyssia Radburnd, Event Executive, was appointed as chair of Young Meetings and Events Australia (YMEA) committee in August 2014 after serving as co-chair from 2013.