As Event Partner of The Sydney Morning Good Food Month presented by Citi, The Star events team worked closely with Fairfax Events (part of Fairfax Media) to transform Sky Terrace into a one-off Asian street market event, bustling with tantalising scents and sounds.
The Asian street market, dubbed Asia Town, was a highlight during Good Food Month in October, bringing together more than 600 guests for a street food festival offering delicacies from renowned chefs including Thai cuisine expert David Thompson, who took guests’ taste buds on an Asian adventure. David Thompson was joined on the rooftop overlooking Sydney with fellow wok masters Dan Hong, Luke Nguyen, the talented teams behind The Star’s own Sokyo and Golden Century, and many more.
Preparations leading up to Asia Town commenced in July 2014 to deliver the complex event featuring cooking demonstrations, tastings, drinks, music, and book signings. Several cooking demonstrations were on offer throughout the evening including with Sokyo’s own Chase Kojima who created his signature “Okonomiya” Japanese pancakes.
Transforming rooftop bar Sky Terrace into a thriving street food marketplace with one of the most spectacular views in Sydney, this one-off outdoor festival was led by executive chef Uday Huja and the Event Centre team, who were on site at all times to ensure the seamless execution of the entire event. To add a unique touch to the event space, Fairfax Events made use of The Star’s popcorn machine and utilised the Sky Terrace furniture, including marble bars, lounge chairs and The Star DJ equipment for the event.
As a completely open air space, contingencies were put in place by the event team prior to the event in order to adapt Sky Terrace to whatever Sydney weather threw The Star’s way, and true to form the hot weather called for the installation of a number of shade umbrellas. A team of 27 front of house staff were also on hand throughout the event including 18 wait staff, 9 bar staff and 22 back of house.
Asia Town was a resounding success. Feedback from the client was extremely positive with the Good Food Month festival manager, Georgina Baldock passing on high praise from attendees and expressing gratitude for The Star’s first-class organisation and implementation, which ensured the event ran without a hitch.