Reed Hair Expo

Hair Expo

Boosting Sydney’s capacity for hosting major events and exhibitions, The Star partnered with Reed Exhibitions to host three gala events and the wrap party of Hair Expo 2014, alongside the major exhibition that was held at the Sydney Exhibition Centre at Glebe Island.

As the largest hairdressing industry event in the Southern Hemisphere, the volume of delegates meant that organisers would have to provide creative transport options to ensure a seamless transition between venues.

The Star Event Centre hosted 5,400 guests over three nights in June, celebrating the best of the hairdressing industry at their legendary gala evenings. For the first time in the expo’s history the fashion parade, gala dinners and after party were held in the same location, the Event Centre and Marquee at The Star, offering guests unprecedented accessibility and simplicity.

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